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Pet owners turn to the internet for advice: will vets be there to provide an information prescription?

Lisa Boden

The internet is increasingly becoming the first point of contact for UK pet owners wanting advice about the health and welfare of their animal. Pet owner clients want to ask their veterinarians for guidance about navigating the web for accurate and useful information. However, in the UK, surprisingly few veterinarians have this conversation with their clients or provide them with an ‘information prescription’.

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