Impact of information transfer on farmers’ uptake of innovative crop technologies: a structural equation model applied to survey data

L. Toma, A. P. Barnes, L.-A. Sutherland, S. Thomson, F. Burnett and K. Mathews

This study analyses the impact of the transfer of technological information (among other a priori identified factors) on the uptake of innovative crop technologies using structural equation modelling of data from a representative survey of Scottish crop farmers. The model explains 83% of the variance in current technological uptake behaviour and 63% of the variance in intentions to uptake new technologies. Results show economic characteristics (profit orientation, agricultural income, technological investment behaviour and farm labour) to have the strongest effect on both uptake and intentions to uptak novel technologies. Education, access to technological information and perceived usefulness of sources of information transfer are also main influences on behaviour and intentions. Technological uptake behaviour is a strong determinant of intentions to uptake more technologies in the future. The results confirm established evidence from the literature that, besides economic factors, access to technological in ormation and trust in/ perceived usefulness of the different information sources will have an impact on technological uptake. The findings are highly policy relevant as they give some indication of the factors influencing the process of targeting specific technological information transfer through the appropriate channels to agricultural producers, which builds a potential driver
of behavioural change

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