Bovine Viral Diarrhoea (BVD) is an endemic cattle disease in the UK, which causes scouring, infertility, abortions, illness, and is seen to be responsible for significant production losses in the beef and dairy industries.
The BVD eradication programme was introduced in Scotland in 2010, led by industry stakeholders and supported by the Scottish Government. This research examined farmers' and key stakeholders' experiences of the BVD eradication programme.
Interviews were carried out with beef farmers and dairy farmers, livestock auctioneers, expert vets and stakeholders. Seven farm videos were also conducted, either through a farm walk or farmer-recorded with a follow up interview.
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